CONSUMER BRANDS
Your brand is stronger than your margins suggest.
Trade spend, channel fragmentation, and SKU complexity are eroding the value your brand has already earned. Brandstak makes the gap visible — across every channel, every retailer, every SKU.
2.5ppt
margin unlock identified in one brand
10ppt
sales growth opportunity in another
5ppt + 10ppt
margin + growth identified in a third
The brand is doing its job. The operating model isn't keeping up.
Consumer brands at the $80M–$300M mark face a specific trap: the brand has earned consumer trust, repeat purchase, and pricing power — but trade spend, channel complexity, and SKU proliferation quietly erode what should be strong margins.
Promotional spend runs at 17–19% of gross sales and nobody can tell you which dollars are working. Growth looks healthy on the topline, but it's distribution-led, not velocity-led — more doors, not more pull-through. Hero products carry the economics while long-tail SKUs destroy margin. And DTC tells one story while wholesale tells another, with no single view connecting them.
The data exists. It's just scattered across retailer portals, channel dashboards, and spreadsheets that were never designed to talk to each other.
See the gap. Understand why. Recover the margin.
See everything
Every transaction, every retailer, every channel — connected with consumer signals, competitive pricing, and market context in one intelligence layer. No more reconciling retailer portals with internal dashboards to find the answer.
Ask anything
Natural language across your entire business. "Which retailers are we over-spending trade dollars on?" "Where is velocity declining despite distribution growth?" No reports. No SQL. Just answers.
Know what to do
Quantified recommendations, not dashboards. Which SKUs to rationalize, which trade programs to cut, which channels to double down on — this quarter. The platform learns from every decision and gets sharper over time.
Proven across premium beverages, prestige beauty, and home fragrance.
2.5ppt
margin unlock
A US premium beverage brand. 2.5ppt margin unlock identified through trade spend discipline, plus a 5ppt incremental sales growth opportunity versus competitors. Analysis revealed that persistent gross margin pressure was not input-driven — it was execution-driven and controllable. Promotional dependency by retailer and region was the primary lever, not cost reduction.
5ppt + 10ppt
margin + growth
A US prestige beauty brand. 5ppt of incremental margin identified through optimized pricing — via mix and attachment, not headline price increases. Plus 10ppt incremental sales growth potential through better consumer hook and channel strategy. A trust-compounding brand with pricing power that was leaking through channel execution.
10ppt
sales growth
A US premium home & fragrance brand. 10ppt incremental sales growth identified through unaddressed physical and online distribution. Underlying demand was stronger than trade performance suggested — constraints were execution-led, not demand-led. Economic value was concentrated in a narrow hero SKU set, while long-tail SKUs were margin-destructive.
Live in 4–6 weeks. No rip-and-replace.
Standard ingestion from all major retailer systems. Your existing infrastructure stays. Brandstak sits on top.
Start with the Margin Recovery Roadmap.
A 4–6 week diagnostic that shows you exactly where margin is eroding and how much is recoverable. 100% of the investment is credited to your Year 1 contract.